Buyer Lead Launch Kit · Buyer side · All 50 states
six ready-made campaigns
Pick the buyers you want to work with. Each kit comes with a guide, posts, emails and ads, already filled with your market’s numbers and your brand.
A Buyer Lead Launch Kit is a ready-to-run campaign that helps a real estate agent attract buyer leads in their own market. Each kit includes a branded buyer guide, social posts, reel scripts, a comment-keyword reply, a five-email follow-up and two ads, all filled in with current local market numbers. There are six kits, one for each buyer goal: buying a first home, moving up, downsizing, relocating, buying luxury and investing.
In every kit
Choose a buyer type and your ZIP codes. Everything below is generated for your market and branded to you.
Six buyer types
Run one kit or all six. Each one speaks to a different goal, with its own guide and keyword.
first home
starts here
Renters ready to stop paying someone else’s mortgage and unsure where to start.
room to grow
your next move
Owners who have outgrown their home and want to use their equity for the next one.
less upkeep
more living
Owners who want less space and less maintenance, and to keep more of their equity.
new city
new chapter
People moving to your area for work or family who don’t know the neighborhoods yet.
the finer
details
High-end buyers who expect market insight and discretion.
make it
pencil out
Buyers looking for rental income or long-term appreciation.
Every kit is written to follow the Fair Housing Act. Copy describes homes, prices and goals, never who should live somewhere. Ads are built for Meta’s housing ad category, which means no age, gender or ZIP code targeting and at least a 15-mile radius. Every piece carries Equal Housing Opportunity, and every caption runs through our Fair Housing check. You remain responsible for your state’s advertising rules. How we handle Fair Housing
Where the numbers come from
Enter your ZIP codes and the kit pulls the latest numbers for your area, anywhere in the U.S.
Sales history, property details and value estimates for 150+ million U.S. homes.
Prices, days on market and inventory for your ZIP codes and price ranges.
Household income, age of housing, owners versus renters and commute patterns by ZIP.
Which counties people are moving into your market from, and how many.
We never use data on race, color, religion, national origin, sex, disability or family status to decide who a home is for or who sees an ad. How we handle Fair Housing
A ready-to-run buyer lead campaign for real estate agents: a branded guide, posts, reel scripts, a comment-keyword reply, a five-email follow-up and two ads, filled with your local market numbers.
Start with the buyers you already help most. If you are newer, the First-Time Buyer kit is the easiest to run because renters are actively looking for guidance and down payment help.
Your post asks people to comment a word like FIRST. Each person who comments gets your guide by direct message, and the email follow-up starts from there. Most agents use a tool like ManyChat to send the replies automatically.
Yes. Each campaign is built around a buyer’s goal and budget, never around who they are. The copy describes homes, prices and steps, ads are set up for Meta’s housing ad category, and you still review every piece before it goes out.
Yes. The kits pull sales, listing, Census and migration data for any U.S. ZIP code, so the numbers in your guide and posts are local to you.